Introducing the UNIMATIC x Massena LAB U1-SPG “NASA Artemis” – A Watch That’s Out of This World
For those who grew up staring at the stars (like me), dreaming of space travel, or watching NASA’s latest missions with wonder, the newest collaboration between Unimatic and Massena LAB is for you. The two brands have teamed up once again, and this time, they’re launching a timepiece that is bold and celebrates the future of space travel. The U1-SPG “NASA Artemis” is a tribute to the Artemis missions, NASA’s ambitious plan to send humans back to the Moon and, eventually, to Mars.
With a burnt-orange case inspired by NASA’s Space Launch System (SLS) rocket, a vintage NASA “worm” logo on the dial, and a GMT function for tracking multiple time zones, this limited-edition watch is built for adventurers—whether they’re traveling across time zones or just geeking out over space exploration.
The Basics
Brand: UNIMATIC x Massena LAB
Model: Modello Uno U1-SPG “NASA Artemis”
Functions: Hours, minutes, seconds, GMT
Case Size: 41.5mm
Material: Stainless steel with matte “Artemis” Cerakote coating
Movement: Seiko NH34A automatic, 24 jewels, 21,600 vph, 42-hour power reserve
Water Resistance: 300 meters
Price: $1,295 USD
Availability: Limited to 99 pieces, sold exclusively via Massena LAB
The Juice
At first glance, this watch is impossible to ignore—and that’s the point. The burnt-orange Cerakote case is the first thing that grabs your attention, a direct homage to the bright orange foam insulation of NASA’s SLS rocket. The bezel and crown get a deep charcoal Cerakote finish, giving the watch just the right amount of contrast.
The matte black dial is clean and functional, with bold beige Super-LumiNova “Old Radium” hour markers, a 24-hour track for the GMT function, and that all-important NASA worm logo at 6 o’clock. It’s a mix of vintage NASA aesthetics and modern Unimatic minimalism, making it a tool watch that not only looks good, but has real utility .
Flipping it over, you get an engraved caseback featuring the NASA Artemis mission emblem, which depicts a stylized “A” rising from Earth toward the Moon. The watch also comes with a burnt-orange nylon strap to match the case, plus a backup black nylon strap if you want to tone things down a bit.
Inside, it’s powered by the Seiko NH34A automatic movement, a reliable, no-nonsense GMT caliber that keeps things simple and effective. No frills, just function—exactly what you’d expect from a Unimatic collab. It also keeps the price down, allowing this watch to be accessible to Unimatic’s own clientele.
Final Thoughts
NASA collaborations aren’t new to the watch world, but this one hits a little bit different. Instead of just slapping a NASA logo on an existing model, Unimatic and Massena LAB went all in, creating a watch that actually looks and feels like it belongs in a retro-futuristic vision of space travel. It’s rugged, it’s quirky, and it’s undeniably cool.
How Much Does the UNIMATIC x Massena LAB U1-SPG “NASA Artemis” Watch Cost?
At $1,295 USD, the U1-SPG “NASA Artemis” isn’t just another limited-edition hype piece—it’s a collectible for true space enthusiasts and Unimatic fans alike. With only 99 pieces available and available only through Massena LAB, this one will likely sell out at lightspeed.